Graphics Standards at Fermilab

Color palette

Fermilab's core color is NAL Blue, developed for Fermilab in the 1970s by the Rustoleum® paint company. The laboratory's original color palette was developed using a selection of off-the-shelf paint colors used for tractors and farm equipment. The palette was meant to reference the farms that previously occupied the land. The current palette reflects this heritage, maintaining several original core colors while providing a range of tints and shades that reflect modern design needs and sensibilities.

The color palette is one of the most important recognition factors of the Fermilab brand. Use of color outside of the palette is strongly discouraged in print and electronic graphic applications that are intended to carry the Fermilab brand, messages and mission.

Shown below are seven signature colors (featured in the center shade panel) with the corresponding tints and shades displayed on either side. The secondary palette is intended to complement the primary color. When choosing colors to use, it is recommended to avoid mixing signature colors with other secondary tints and shades.

The appropriate color is based on the Pantone Color Standard. For matching, please refer to the current editions of the Pantone Color Publications. Each Pantone Color (PMS) listed below is followed by a C, for print on coated substrates, or a U, for print on uncoated substrates. Since substrates and processes can affect color, the CMYK, RGB and hex equivalents are guidelines only and should not be considered exact matches. NOTE: The swatches on this page are shown in the RGB equivalent color and are subject to differences in individual screen color.

Primary

Secondary